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Game maker ads9/17/2023 That certainly doesn’t mean the money is gone. Key categories like sports had a much harder time: after initially looking forward to a +5% increase in 2020, it ended up -30%. Only by the grace of 2020 being an election year did annual spending on broadcast TV decline by only -3%. Audiences are aging, migrating to other, newer ways to consume content, or both. It is no secret that ad revenue for linear media has started to crumble. Unlike every other form of entertainment, video games have managed to abstain a reliance on ad dollars for most of its history. Remarkably, the games industry has been mostly unaffected by advertisers. Because of its association with its various soap brands (e.g., Oxydol, Duz and Ivory) a new genre emerged: soap operas. To grow its business, P&G invested in the creation of content that specifically targeted an audience of (then still) housewives. All the way back in the 1930s Procter & Gamble started financing daytime serial dramas on the radio.
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